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Marketeerof the Year 2015 Award being presented to BCA President Director Jahja Setiaatmadja The 10th Annual MarkPlus Conference
MarkPlusConsulting is the elite consulting arm of MarkPlus, Inc. Small but gifted, our team is a mix of young creative individuals and seasoned expert leaders. Our consultants solve problems quickly and creatively while our leadership team contributes their vast experience and sound judgement. Our ability to extract meaningful and actionable
Aleading Southeast Asian professional services firm that serves companies and individuals in the areas of consulting, marketing research, education and media community.
WhoWe Are. MarkPlus is Indonesia's premiere and pioneering marketing consulting company, founded in 1990, 1st of May, by world marketing guru Hermawan Kartajaya.MarkPlus serves a large variety of corporate, state-owned, domestic and multi-national firms, uncovering strategic insights and tactical breakthroughs, to help them meet their most pertinent goals.
. Feel free to ask for details, don't save any questions! Get in Touch We are built to serve and established to build. Since founded in 1990 by Hermawan Kartajaya, we have consistently aimed to develop companies and individuals in the spheres we master best consulting, marketing research, education, and media and community. Our Office Address EightyEightKasablanka, 8th Floor Phone +62 21 5790 2338 Email info Business Hours Monday - Friday - 8am to 5pm Saturday - 9am to 2pm Sunday - Closed
MarkPlus Consulting is the elite consulting arm of MarkPlus, Inc. Small but gifted, our team is a mix of young creative individuals and seasoned expert leaders. Our consultants solve problems quickly and creatively while our leadership team contributes their vast experience and sound judgement. Our ability to extract meaningful and actionable insights from piles of data is unparalleled. Clients are often amazed at how we segment the market and map the competition. More importantly, we always manage to uncover the deep anxieties and desires of customers through unconventional methodologies. Inspired by our founder, Hermawan Kartajaya, who is a world-class marketing modeler, every one of our consultants is great at developing solution frameworks. Our frameworks are structured and comprehensive, which makes it easy to communicate our strategy and tactic internally and externally. The frameworks also help us to think creatively but stay relevant to the client situation for pragmatic implementation. We carefully select our clients for a win-win approach and take pride in solving challenging marketing problems. We prefer clients which share a strong passion to collaborate in developing and executing our strategy. Our consultants are encouraged to actively interact and converse with our clients to deeply understand their concerns. That is why our work is always world-class and brings success to our clients. The power of our network, community, and influence often helps to turn our unconventional strategy into actions. This means that we will try our best to leverage those intangible assets to help our clients. We put extra efforts to connect our clients to external parties and lobby relevant stakeholders. Last but not the least, we can proudly say that we have a strong culture. Like all MarkPlus-ers, we have strong passion for knowledge, passion for business, passion for service, and passion for people. And when you look at our consultants, you will find that we share the same personality albeit coming from distinctly different backgrounds. We are all quick, sharp, and smart. When you want to get things done fast and effectively, we are the ones to count on. Our Typical ConsultingEngagement Topics MarkPlus Consulting has helped clients develop market insights, assess feasibilities, and/or develop strategies for new market opportunities, which can be in the form of launch of new products, entering new market segments/geographical markets, as well as diversifying into adjacencies or even unrelated new businesses altogether. Clients have often praised us for our abilities to view the market creatively and identify uniquely differentiated levers for capturing value in those opportunities. These have raditionally been our core client engagements. In these engagements, we utilize our proven proprietary concepts and approaches namely the 9 Elements of Marketing. We start with Segmentation of the Market, and Map Competitors’ Positioning and Value Proposition to determine the best Brand Positioning and Differentiation for Client brands. In the implementation stage, we are often asked by clients to objectively hand hold and supervise advertising and other communications agencies. Through our latest proprietary marketing effectiveness concept measurement methodologies we name it WOW Marketing/A5 customer path, we can help clients identify improvement opportunities on where they can optimize their efforts and spending in order to efficiently convert customer awareness into sales/purchase and even into advocacy. Through this A5 Aware-Appeal-Ask-Act-Advocate framework, we can help pinpoint anddevelop improvement programs for the crucial customer touch points that would optimize clients’ marketing efforts. We have successfully helped clients improve their sales force productivity through selected set of drivers such as size, structure, territory alignment,performance management and compensation. Optimization of these drivers have proven to improve our clients’ sales effectiveness and outputs. Our consultants have strong capabilities to identify improvement levers for improving your customer service and experience. More importantly beyond just merely improving, we are often praised by clients for our ability to devise a uniquely differentiated customer experience that often turn into a compelling competitive advantage for the clients’ brand.
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Unparalleled Understanding of the region With truly nation-wide network in all 13 top cities of Indonesia, we know this market better than anyone JakartaMain CampusEightyEightKasablanka, 8th FloorJl. Casablanca Raya Kav. 88Jakarta 12870, IndonesiaPhone +6221 579 023 38Fax +6221 579 023 39Email info Jakarta CampusSegitiga Emas Business Park, CBD B01/01Jl. Prof. Dr. Satrio Kav. 6Jakarta 12940, IndonesiaPhone +6221 579 023 38Fax +6221 579 511 03Email info BandungJl. Terusan Dr. Ir. Sutami Kav. 7-8Bandung 40164, IndonesiaPhone +6222 200 5335Fax +6222 200 5337Email bandung SurabayaRaya Darmo Square Kav. R-8Jl. Raya Darmo No. 54-56Surabaya 60264, IndonesiaPhone +6231 562 1314Fax +6231 562 1835Email surabaya SemarangHotel Ibis BudgetJl. Kap. Pierre Tendean 21,Semarang 50132Phone +6224 86400700Fax +6224 769 284 41Email semarang YogyakartaAmbarrukmo Palace Hotel, Shopping Arcade 9AJl. Laksda Adi Sucipto No. 81Yogyakarta 55281, IndonesiaPhone +6227 444 690 86Fax +6227 444 690 87Email yogyakarta SoloThe Sunan Hotel SoloShopping Arcade 4B, Ground FloorJl. Ahmad Yani No. 40Solo 57143, IndonesiaPhone +6227 738666Fax +6227 173 8666Email solo DenpasarBerri Biz Hotel, Ground FloorJl. Sunset Road Kuta, BadungBali 80361, IndonesiaPhone +6236 184 956 70Fax +6236 184 956 71Email bali MedanGaruda Plaza HotelJl. Sisingamangaraja No. 18Medan 20213, IndonesiaPhone +6261 736 8502Fax +6261 736 8179Email medan PalembangHotel Horison Ultima Palembang 2nd FloorJl. Jendral Sudirman 20 Ilir I,Palembang 30151, IndonesiaPhone +6271 1556 6777Email palembang
MarkPlus research arm Insight is regarded as a respected provider of marketing and social research services providing nor only reliable information, but also relevant customer insight to support clients’ decision-making process. Through our strong capabilities in marketing research, MarkPlus Insight helps you to Point out pertinent issues to construct sharp research objectives Identify the best research methods to gather high quality data Analyse and synthesize the data into meaningful information and insight Our national and regional coverage is one of our strengths. Supported by a solid in-house research team plus an extensive local field team in 34 provinces, MarkPlus Insight ensures coverage all over Indonesia. Our collaboration with country partners have successfully supported our expansion throughout Southeast Asia. As part of our commitment to give best results, we relentlessly update our operations. We equip ourselves with the latest technologies for data collection and processing in order to make sure that our research accurately answers clients’ needs Provide relevant customer insight as opposed to only data and information. Invent & employ creative, yet effective research techniques with strong capabilities to synthesize research findings and practical recommendations Have a wide and solid in-house research team supported by extensive local 34 provinces in Indonesia and regional ASEAN networks Broad and deep knowledge and experience in wide array of research topics and industries from financial services, automotives, transportation, logistics, healthcare, property,consumer goods, telecommunication, technology, resource Customized Research MarkPlus Insight provides tailored research for clients in all phases of their business, starting from new product development idea, product, and pricing test, performance evaluation service & loyalty, sales & distribution, brand & communication to market expansion marketing & strategy as well as social and opinion research.
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